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Marketing and Brand Design

By imworlds ⋅ March 25, 2007 ⋅  Email this post ⋅  Print this post ⋅ Post a comment del.icio.us StumbleUpon

This is a topic I haven’t really hit yet, but it’s something that I am currently investigating for my Titans project. I’ve been reading about how design and branding, specifically cover designs, intrigue potential customers and ultimately sell a game, game system, comic, world, novel, whatever…

Because Titans will be a serialized story with graphic elements, and ultimately, hopefully, a series of graphic novels, I’ve been looking at what sells a comic, manga and anime. Specifically, I’ve been looking at the graphic elements, title designs, brand identities and color schemes that sell a comic or manga to its potential audience.

I found an interesting link here. I’ve also found some interesting information in a Wizard Presents How to Draw Comics book, which goes into further detail about title size, logo design, color scheme, ad placement and more.

If you think about it, this could be an essential worldbuilding topic if you are considering selling or even just promoting your world to others. Have you considered how you will market your idea to others through a strong design and brand? Wizards of the Coast recently released a history of Dungeons and Dragons (as I’m sure most of you know), and as I was skimming through that title, I noticed how much the Dungeons and Dragons brand has evolved from the 70s to today. It’s interesting to note how the covers to their player and campaign books have changed over the years.

What do you consider to be a strong cover and why? What sells? What catches your eye and teases you to investigate further? I’d love for people to actually post covers to the forum with an explanation of their choice. And if you want to post your own designs, let’s see these as well.